Belinda Horton founded Goodrich Design ATX after successful careers in dance, private events and high-end hospitality. Belinda is a classically trained ballerina who danced professionally in New York City and Europe after attending Barnard College where she graduated with a B.A. in Art History. She then worked on Wall Street for many years managing private events at luxury properties around the country. A family relocation to San Francisco allowed her to pivot her career and focus on curating client experiences. Her first endeavor, Goodrich Events, was founded to create experiential culinary programs for hospitality companies. Belinda eventually secured a position with world renowned chef Dominique Crenn, where she developed elevated private events programs to complement the Michelin-starred chef’s cuisine. After resettling her family in Austin, she founded Goodrich Design ATX to blend her formal training and education in the arts, with her professional experience creating memorable spaces for clients. She is a professional organizer and is currently pursuing a second degree from the New York School of Interior Design.

Belinda is a member of NAPO (National Association of Productivity and Organizing Professionals) and ASID (American Society of Interior Designers).